We take organisations through a three-stage process that can be summarised in three ideas: human-centered; iterative; and grounded in business.

We first help our clients develop their ideas into a business concept with clear value propositions and understanding of numbers to build a solid business case for investment.

Then, we provide guidance in the design of early stage prototypes and in-market test plan to gather customer feedback at the earliest possible time to iterate rapidly - saving time and money!

Finally, we provide guidance in the implementation of pilots that test the minimum viable product and full business architecture on a limited scale to achieve a proof of concept.


Striking the right balance between social and financial goals and cementing the role of social innovation within the organisation are part and parcel of the work. In order to achieve this, innovators require a blend of technical expertise, organizational strategy and psychological resilience. Our tools, approach, and expertise address all three.


Early stage innovation workshop



This is where we learn about you and your idea to make sure we’re on the same page as you. We deep dive into the project  to clearly determine who the target customer is, what their pain points are, and estimate the size of this market.


Now that we have a clear picture of your customer and what we are solving, we can focus on your value proposition. We work with you to stress test your value proposition against competition and articulate the customer journey.


We help you translate all of the elements from “Discover” and “Define” into operational and financial flows to create a business model based on well-articulated value propositions, validated assumptions, and clear financial inputs that hold it all together.


Prototype Design & Market Testing


Prototyping and market testing are important pillars of the innovation process - they slow you down to speed you up. We guide teams on how to produce early, inexpensive, and scaled down versions of their product and business architecture to identify early on killer assumptions and focus efforts on solving the identified pain points. Asking the right questions, truly listening to prospective customers and iterating the business model allows us to ensure the ideas not only fill a gap in the market but also to prove there’s a market in that gap to begin with. 

Prototyping can involve many different approaches, depending on the concept that is being tested. This can be in the form of concept cards, storyboarding, or retrofitting of an off the shelf product to answer critical questions on customer behaviour.


Pilot design & execution


Piloting is about selling and delivering the offering developed in the prototype phase whilst continuing to iterate on the product and business architecture. The pilot will demonstrate actual demand and costs to determine the overall viability of the business and inform its ability to scale.


  • Identifying local partners for implementation

  • Training local partners

  • Tracking and analysing data

  • Summarising findings

  • Pivoting accordingly


  • Identifying key assumptions to be tested

  • Determining pilot size and scope

  • Sequence testing

  • Defining KPIs


corporate social innovation strategy


Integrating a corporate social innovation strategy creates true long-term value to companies, which results in business growth, better competitiveness, and returns on investment. Our job is to help companies identify key areas of social impact that will fit with its core mission, vision, strategy, products/services, and operations. Because today’s consumers are more socially aware and have different expectations from businesses, by adopting and implementing a social innovation strategy, firms have the potential to generate new revenue streams and increase brand equity.